#TheClassicalNow hits the London Underground!
One of the things that’s exciting about any exhibition is the moment when the publicity kicks into action. We had planned marketing for The Classical Now way back in autumn 2017: the poster was finalised before Christmas – after long and protracted debates about format, wording and imagery. But it was only this week that the posters have appeared across the Tube, ready for our opening on Friday 2 March.
Our wonderful designer, Martin McGrath, came up with a poster that has maximum visual impact. We hope it won’t ruin the surprise too much to say that the literal poster-girl – Yves Klein’s Blue Venus – is one of the pieces in our show. At the same time, we wanted to make the poster speak visually, rather than crowd it in text. Whatever the campaign does for visitor numbers (we’re expecting these to be high in any case), we’ll be pleased if this little splash of colour brightens up the commuting week.
Posters are now going up at around 30 different stations across London. If you spot Venus, please do share your images with us at #TheClassicalNow, #modernclassicisms, @ModClassicisms @modernclassicisms
